The eponymous menswear label, Raf Simons, was launched in 1995. The Belgian designer is heavily inspired by past rebellious youth subcultures of the nineties and looks to fuse this with the precision and techniques of traditional menswear. Constantly looking to redefine masculinity, personal statements about individuality are inherent to his creative process. Despite a continuous quest for innovation, elements fundamental to the Raf Simons brand remain firmly intact. Modern proportions, classic construction and unique, quality fabrics designed with the confident outsider in mind.