Jun Takahashi has never played by the rules, leapfrogging the conventional apprenticeship to create his own label while still at college. Since the launch of Undercover in 1990, the Tokyo-based iconoclast has remained beloved by streetwear's inner sanctum, while becoming an avant-garde runway fixture in Paris with shows that often echo his punk roots. Undercover operates under the maxim “We Make Noise Not Clothes,” and embodies the essence of Japanese cool; raw-edged rebellion and dramatic high-concept elegance.
