Since his appointment as creative director in 2019, Nicola Brognano’s fun, flirty and back-to-the-future Y2K-inspired designs have revitalised the iconic Italian house. Today’s ready-to-wear collections explore darker, nocturnal sides. Infusing the hallmark butterfly graphic, rhinestone logo and italic ‘B’ with a more audacious energy. As ruched jersey dresses feature provocative cut-outs and baby tees arrive in semi-sheer mesh, the Blumarine girl is ready seduce.