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IN FOCUS: VETEMENTS
AW18

Spearheaded by Demna Gvasalia, Paris-based design collective Vetements was born from the designers’ need to escape the unwearable fashion trend cycle, favouring pragmatic pieces based on urban cultures. At a time when the lines between fiction and reality are blurred, the concept of power in this digital age has shifted. With the rise of social media speculation and the copycat economy perhaps Gvasalia thought this was the moment to address his admiration for Margiela. Autumn Winter 2018, titled “The Elephant in the Room.” Gvasalia took the physical phrase and made it literal with the Tabi Boot homage. The lateral-thinking brand created a deconstructed genderless collection, as the youth reject traditional gender roles, Gvasalia's approach is miles ahead of the industry.

Vetements Demna Hoodie Socks LN-CC AW18
Vetements Demna Hoodie Socks LN-CC AW18
Vetements Demna Hoodie Socks LN-CC AW18
PHOTGRAPHY BY KIERAN FENNEY