The conceptual label Aganovich was born in London in 2006 after founder Nana Aganovich joined forces with Brooke Taylor. Initially a womenswear label, the brand has gone on to produce collections for both men and women, maintaining their cerebral and complex point of view. Each collection is built around a narrative devised by Brooke and then realised in pieces designed by Nana. Now based in France, the duo create collections that play with proportion and redefine silhouettes. Their modern and wearable garments are constructed from heavy linens, Italian wools and soft cottons all in modest colour palettes.