Founded by friends Fredrik Nathorst and Jabob Skragge in 2010, All Blues is a concept-based jewellery line disrupting the current stagnant jewellery industry with their personal, vague and humoristic creations. The jewellery brand garnered well deserved attention for their luxurious and simplistic designs in 2015 thanks to an international collaboration with Acne Studios. Today, the brand work against the typical Fashion calendar, putting out collections from time to time, when it feels right and based on what new direction they’re searching for during that period. We spoke with co-founder and Creative Director Fredrik Nathorst and co-founder Jabob Skragge about the brand’s conceptualisations, production process and narrative.
Their first steps into the industry were taken blind, having neither experience nor contacts within the industry; they learnt to take a curious and open approach. Being open to change and rejecting definition has allowed the brand to adapt, transform and evolve, “If you look at what we are doing now compared to when we started; it’s not the same brand, our preferred results change along the way, it should be a dynamic process,” says Skragge.
Their curious approach also applies the brand’s design process; interpreting shapes and events from everyday real life and transforming them into gold and silver objects, “we are drawn to the world outside of fashion and jewellery- a snake eating a rat, a broken egg on the floor or the way framing in art gives a sense of dignity to the artwork itself,” states Nathorst. The ‘Ruined Omelette’ collection is was the result of Nathorst’s Sunday morning broken egg experience and was realised in silver eggshell earrings and necklaces, gold yolk studs and giant egg white earrings. The collection was accompanied by a cookbook-cum-lookbook which featured an Alba truffle and parmesan foam omelette recipe from local, Stockholm-based, Michel-starred Head Chef Stefano Catenacci of Operakällaren. Printed and numbered in edition of 500 copies, the book was included for all customers who purchased a piece from the collection.
The brand often carries an idiosyncratic narrative; basing pieces or collections on their personal stories which in turn carry a deeper meaning, “For us, a product or collection without an underlying conceptual idea is never as interesting as that has a story,” explains Skragge. In 2016 the brand realised their first personal collection; taking a long amber necklace Skragge had inherited from his grandmother who had recent passed, and whose wish was that her ashes be spread by the wind, the pair took apart the 37 asymmetric amber stones to recreate single earrings. Selling out in less than 24 hours to people across the world, the stones were symbolic of the ashes - spread with the wind.
All Blues’ sensitively designed pieces are brought to life through precise processes and time-old techniques; working alongside a third-generation, family-owned goldsmith studio to realise their minimal solid 925 sterling silver and 18k gold rings, bracelets, necklaces and earrings. Based just outside Stockholm, the artisans at the foundry carry through All Blues’ designs from design to completion using high-quality sourced materials from a local metal jewellery supplier. For the design duo, it has been important for them to maintain an environmental approach to their production and to uphold a home-grown brand philosophy which means that the full process starts and ends in Stockholm, “Having our production in Stockholm is fantastic for many reasons, as it gives us flexibility, speed and freedom in the creative process,” explains Skragge.
Built on a multidisciplinary approach, the brand considers every aspect from jewellery to packaging and campaigns to ensure that each conceptual idea connects at every level, “Everything should feel linked aesthetically, although different enough to have their own reasoning of being,” states Skragge.