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IN FOCUS 003: Snow Peak

Technological Mountaineering Lifestyle


Founded by Japanese mountaineer Yukio Yamai in 1958, Snow Peak is a brand that focuses on high-quality outdoor garments designed for every environment. The brand continues Yamai’s commitment to the relationship between human and nature; fabricating eco-friendly and functional pieces from innovative fabrics using traditional methods. Modernising practical silhouettes with material advancements and functional details, Snow Peak create superior garments with an elevated technical aesthetic.

Born in Sanjo City, Niigata Prefecture Yukio Yamai grew up surrounded by mountains, forests and rivers. His deep-rooted love of nature combined with a disappointment with outdoor products available on the market led him to create his own brand Snow Peak in 1958. Striking to create products that strike a harmony with the outdoors and people, Snow Peak crafted high-quality camping equipment and hard-wearing cooking tools that could be passed down generations. Yukio’s son Tohru joined the company taking over as President with the aim of using auto camping products as a way to strengthen the bond between family and friends. Yukio’s granddaughter Lisa, having forged a career in the fashion industry united with her family, took up the position of Creative Director with the focus of creating a new category that centred on borderless, fashionable products that remained comfortable and close to nature at the same time.



All apparel is based on the concept of “home⇔tent;” transitioning every wear from indoor to outdoor. Navigating citylife in forever-changing weather extremes, Snow Peak ensures your everyday uniform suits errand-running, commuting, weekend excursioning and home lounging. The brand is unparalleled in its approach to utilitarian and comfortable apparel; combining functionality, unique design and a Japanese sensibility to meet demands of contemporary society. The modern nomad is completely catered for with three categories in each collection; TRANSIT, CAMP and DWELL.

The TRANSIT category is designed for urban life but with features that transition easily to outdoor environments, “from city to field.” Pieces are flexible and easy-to-wear whilst water-resistant fabrications and practical pocketing add utility. CAMP wears are dedicated to outdoor living. Optimised for camping, designs are tactile, classically-cut, innovative in fabrication and highly functional in their storage and detailing. DWELL pieces suit the home. Designed with the brand’s core philosophy “bringing man closer to nature” in mind, their natural fabrics in comfortable silhouettes allow us to feel nature even in urban life.

Snow Peak successfully and graciously removes the borders between urban and rural. For SS17 LN-CC have selected a range of lightweight camo-printed parkas, insulated cargo vests, insect-repellent hooded tops, camp shorts alongside hardwearing convertible bags and wooden getas. This season’s offering of the brand’s exceptional lifestyle products and ready-to-wears combine heritage fabrication with intuitive design and far-reaching functionality.