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    BOTTEGA VENETA UNVEILS SALON 01
    A glimpse of what we can expect fashion to look like in a post-pandemic world.


SS21 Bottega Veneta  LN-CC

Bottega Veneta’s Salon 01 collection offers us a glimpse of what we can expect fashion to look like in a post-pandemic world. For the latest collection, Daniel Lee presents not only a runway show and an array of new season sophisticated staples but also a collection of objects, providing an insight into Lee’s creative process. These objects include a record and a trio of books, presenting photographs, short stories and texts documenting the ethos of the Vincenza-born luxury house.

“It’s good to be safe but it’s really important to be bold,” Neneh Cherry proclaimed on the opening scenes of the Tyrone Lebon-shot collection film, Salon 01 London. The collection was first presented to a curated special audience inside the London-based performing arts venue Sadler’s Wells theatre. As Cherry’s opening faded, the green screen opened up to the intimate space before alternating coloured lights played with models as they casually walked through the space wearing soft tonal ensembles. “It’s like armour that gives you freedom and lightness… I like the idea of armour that you can fly in,” she continued. Daniel Lee is drawn to this too, Salon 01 is everyday armour that feels like you’re flying when wearing it.

    “I’M ALWAYS INTERESTED IN THIS IDEA, OF HOW YOU CAN FEEL DONE UP AND ELEGANT AT THE SAME TIME AS FEELING COMFORTABLE, THAT’S REALLY MY KIND OF MISSION FOR BOTTEGA.”


“I wanted to create a world and a universe that felt very glamorous and done up, but also quite stripped and quite pure,” Lee explained of the collection. From studying knitwear at CSM to working alongside Phoebe Philo as ready-to-wear design director at Céline, and now as creative director at Bottega Veneta, Lee has long delighted in the duality between comfort and elegance. “I’m always interested in this idea, of how you can feel done up and elegant at the same time as feeling comfortable, that’s really my kind of mission for Bottega,” he explained. This interest saw him manipulate materials, turning to padded leather, for a top and trouser set that felt like wrapping yourself in a duvet, and using homestyle crafts such as crochet, as seen on a sweet yellow tank dress. There’s a transformative tactility, inviting intimacy and transformative trickery to Salon 01.

The Salon 01 campaign is celebrated with a series of sun-drenched photographs taken by Tyrone Lebon featuring models, including actress Sheila Atim and artist Rosemarie Trockel, reclined on mono-patterned upholstered furniture, matching the rich textiles and prints that clothe them.


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Bottega Veneta Puddle Sandals
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Bottega Veneta Puddle Sandals
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Bottega Veneta BV Puddle Boots
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Bottega Veneta BV Puddle Boots
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