“This is actually the most special collection I’ve ever worked on so far,” Deborah Meirelles Azevedo excitedly tells us over email. The Coven, the third drop of DRx FARMAxY is an all-black, one-of-a-kind capsule that celebrates the true essence of this conscious collaboration; a collective response crafting beauty from an unsettled moment. “We are an all girls atelier, and the space we work in transcends being just a “work space”, it’s a special place in which we’re privileged to share our creativity and ideas,” the Paris-based interdisciplinary artist adds. In the face of difficult times and an uncertain future, now is the time to hold our tight-knit families closer. In a post-pandemic world, coming together is now more vital than ever.
From our on-going RxCYCLE project which gives new life to old garments by transforming them into furniture to the recently launched co-branded upcycling capsule DRx FARMAxY for LN-CC, LN-CC are continually learning from Darren Romanelli (DRx). The Los Angeles-based upcycling pioneer of reinterpretation, deconstruction and resurrection has long been known for revitalising garments to tell the consumer a new story. While DRx’s brand is multi-dimensional, transcending industries from fashion to music and marketing, DRx FARMAxY for LN-CC is an outlet that sees him work alongside Deborah and her Paris-based atelier.
“This connection of a “Shaman” guide as a creative foundation for ideas and concepts for the brand reflects my relationship with Darren, but also previous mentors too,” Deborah explained. While she disliked much of fashion school, she had one mentor at Parsons Paris, Professor Emmanuel Guy. “He taught a class called Design Misfits, where we studied the history of design (objects, fashion, architecture) through a sociological lense and learned the scope of design as a tool of freedom but also oppression (creative freedom, relationship to the environment, social responsibility....),” she reflects. Ultimately, the class explored alternative design practices by focusing on a series of largely marginalised figures and groups: the witch, the savage, the queer, the pirate, the child, the disabled, the poor, the foreigner etc. Largely falling outside conventional boundaries of design history, the groups were discussed as points of departure from which to challenge traditional design notions such as modernity, function, standard, crafts, technology, identity or national traditions. Such lessons push her work within DRx FARMAxY forward.
Like many conscious designers, the more Deborah learned about the fashion industry, the harder it became to justify herself as a creative within it. After meeting Darren, she was able to cultivate a space in which she could channel her creativity into growth and innovation. “It’s a privilege to be able to create pieces and say they are sustainable, from the materials to conception, we are the little resistance in our industry and we plan to become the future of it.” For her latest act of resistance, this third drop of DRx FARMAxY is inspired by one of the first marginalised groups discussed in Professor Guy’s class, witches. As the collection launches on Earth Day, LN-CC called upon London-based photographer and Quality of Life-founder Bob Foster to shoot the collection on local witches.