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adidas Originals by Lotta Volkova
adidas Originals by Lotta Volkova

From working alongside your favourite designers in Demna Gvasalia, Gosha Rubchinskiy, Marc Jacobs and Miuccia Prada, to consulting for Kanye West and creating editorials in the fashion publications that matter, Lotta Volkova has changed how the world looks and dresses. Whether working behind-the-scenes as creative conduit or swaggering down the catwalk as creative catalyst, the Vladivostok-born, CSM-educated and everywhere-based talent is stylist, muse, casting director, model and so much more. Difficult to describe and even harder to categorise using old-world terms, she’s the boundary-blurring, taste-tightrope-walking creative polymath with a clothes-over-fashion perspective that has pushed aesthetics into a brave new world. Now, she has teamed up with adidas Originals to reimagine not only one of sportswear’s most iconic archives but one of her favourite symbols of post-Soviet style.

adidas Originals by Lotta Volkova

More than two years since adidas approached her, the resulting collaboration sees Lotta playfully place her filter of distortion over the sportswear behemoth’s archive and its influence on the subcultures that have long inspired her. “Adidas has been such a reference in Eastern European culture, as well as Western subcultures, interpreted in so many ways, and its influence has gone way beyond sports or even the fashion milieu,” Lotta recently told Vogue.

adidas Originals by Lotta Volkova

As a creative whose signature delights in dualities – high and low, chic and ugly, familiar and otherworldly, expected and surprising, conventional and perverse, ironic and sincere – Lotta was unsurprisingly drawn to adidas’ effects on mainstream and counterculture. As much as she was drawn to the design archive itself, she was inspired by memories of kids in Russia tattooing or shaving three stripes on themselves, and branding their cars in vinyl wraps.

adidas Originals by Lotta Volkova

From copy, pasted and manipulated takes on everything from adidas’ first tracksuits to uniforms from track, court, ice and field, the ready-to-wear collection takes us on a lap of honour through different decades of adidas design heritage. Similarly, the footwear collection features SL72, an original silhouette designed for athletes in the 70s and the Trefoil Mule, a heeled reinterpretation of the iconic adilette, as Lotta collages heritage designs with 80s, 90s, 00s nostalgia.

adidas Originals by Lotta Volkova

Inspired, LN-CC decided to pay homage to to the figure skaters of the late 80s and mid-90s that captivated global audiences, With its mix of art and athleticism, rivalry and redemption, success-stories and sensationalised scandals, these talents had influence way beyond the ice and even saw crimes committed. Talents just like our genuine-fake anti-heroine Bunny Walters, who went against every stereotype of what a figure could and should be, rose out of hardships and reinvented the sport. Starring London-based casting director Rae Elliman as Bunny, this Harry Mitchell-shot, Ami Evelyn Hughes-art directed shoot tells the real-fake story of ice skating’s most controversial made-up figures. Explore our manipulated memories and shop the collection now.

adidas Originals by Lotta Volkova
adidas Originals by Lotta Volkova | Shop Now