Over the last six years, the landmark partnership between adidas and Parley for the Oceans has driven eco-innovation at all levels of the supply chain and created a global oceans movement through the power of sport. Together, they’ve made good progress since 2015, intercepting plastic waste from shorelines and upcycling it to create 30 million pairs of shoes, but collective action is needed. On World Oceans Day, they’re calling on everyone to join the movement as part of adidas x Parley Run for the Oceans. To-date, the initiative has united over 3 million runners around the world, collectively clocking up 25.5 million kilometres and raising $2.5 million to help Parley develop its initiatives and educational programmes in the fight against marine plastic pollution. Let’s all move forward together.
Plastic waste is a problem, innovation and collective action is the solution. Every minute, one truckload of plastic ends up in our oceans. By 2050 there may be more plastic in our oceans than fish. Plastic does not bio-degrade like natural materials; it breaks down into even smaller pieces, which animals mistake for food and if the sea life is consuming it, then we are too. It's not too late to turn this around.Transforming threat into thread, Parley Ocean Plastic® is created from upcycled marine plastic waste that is intercepted from remote islands, beaches and coastal communities. After collecting plastic waste from coastlines, it's baled and sent to Parley supply chain partners. There it's shredded and reworked to become high-performance polyester yarn: Parley Ocean Plastic™, which is then used to create adidas x Parley sportswear, that's as good for the planet as it is for your workout. The latest drop, timed to encourage us to clock a few extra kilometres for Run for the Oceans, sees the collaboration take on the adidas Ultra Boost 21 in a “non-dyed” natural colour tone and features a recycled textile upper, alongside the Run For The Oceans Tank Top and shorts crafted from a recycled fabrication in a jersey weave.
Recycling is the first step in breaking the cycle, but we need to rethink and reinvent to eventually eliminate plastic. It's time to shift our attitudes, our perspectives and our habits. We must find ways to synchronise the economic system of humankind with the ecosystem of nature. Let's do it together.