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In Focus: Dolce & Gabbana

In Focus: Dolce & Gabbana

As 00s nostalgia dominates our feeds, Dolce & Gabbana invite us back-to-the-future by reimagining Y2K for the TikTok generation. 2000 was peak Dolce & Gabbana as it was the moment in which the Milan-based luxury house turned the dial on extravagant excess and kaleidoscopic prints as an antidote to 90s minimalism. Then, it was a craft-powered, sensory-stirring, silhouette-shifting call to arms for a new dawn. Fast-forward twenty two years and as a new generation falls in love with its archive classics, Dolce & Gabbana realised the need to return to the dial once more.

“We thought we’d do something not similar, but in the same mood as that 2000 collection,” Stefano Gabbana told Vogue in the aftermath of the optimistic, fun-filled spring/summer 22 show. “We’re coming out of a dark time and we want to enjoy life, we want light,” he added. After two years of pandemic-dominated dimmed light, the glow of Dolce & Gabbana is welcome. Not only was it was a reminder of the transformative power of fashion, it was a refresher of the house D&GNA. Sun-kissed and sparkle-dazzled, this is the moment for artisanal sexiness that shines.


In Focus: Dolce & Gabbana

In Focus: Dolce & Gabbana

From the composite of its name through to its constant balancing of tradition and innovation, the Milan-based luxury house is the union of many elements and the combination of contrasts and opposites. The starting point has always been their shared love for fashion and the desire to tell beautiful stories through it. Ultimately, each collection is a chapter in their never-ending love story for Italy, for Sicily, and for the infinite beauty of their world. As this beauty is amplified for spring/summer 22, LN-CC invited Iceland-born, New York-based 3D artist to create a digital utopian world in which then, now, and tomorrow collide. Inspired by the future, technology, sci-fi, and computer graphics, her work continually speculates potential realities.


In Focus: Dolce & Gabbana

“In our age, trends move incredibly fast and the world has become a melting pot of eras and styles, apparent on sites like Tik Tok and Instagram,” Maria enthusiastically explains over email because she embraces the chaos and delights in everything happening at once. “The Y2 -for tomorrow represents that to me, a blend of nostalgic Y2K references, but adapted in regard to modern times. I play around with this in my body of work and that's why I was very happy to work on this project.” Playing with time, memories and imaginations, Maria transports Dolce & Gabbana spring/summer 22 inside a suspended selfie shoot. Strike a pose, whatever the moment.


In Focus: Dolce & Gabbana

In Focus: Dolce & Gabbana

Credits
Visuals Maria Guðjohnsen, @mariagudjohnsen
Music James Goatman, @itsgoatman


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