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Helmut Lang has a rich history of shooting their campaigns on the every man, they fuse fashion with real people to tell stories. Most recently they re-visited their global Taxi Campaign to help the brand mark its two-decade NYC anniversary. Tired of the traditional model castings which seem old-fashioned and out of touch LN-CC wanted to celebrate its community showcasing local heroes in the ever-gentrifying London borough of Hackney. A snapshot in time we've featured Turkish restaurant workers and friends, Mehmet and Hakan, infamous Hackney girl Roxy, Gillett Square native, Paul and the best tailor in east London, Olwyn.

Prada Bag District Vision Glasses Maison Margiela Wallet Le Labo Perfume Mass Ring

'Gillett has good leaning posts for my bad back'
01. Large Logo Scarf  

Venczel Cardholder Jigsaw Lookbook Off-Whoite Wallet Kuboraum Sunglasses Flapper Beret Maison Margiela Hair Collar

'I love working here, feels good'
01. Tie-Dye T-Shirt   02. Detachable Hood Padded Coat   03. Recycled Hooded Nylon Raincoat   04. Stripe Track Pant

Margiela Tabi Boot Yeezy Boot Eytys Boots Off-White Moto Wrap Suicoke Sandals Valentino Sneakers Margiela Sock Sneakers

'When I first moved here I loved going to Joiners and getting stamped by David Pollard at the door in his little vest and braces—feet up on the table'
01. Hack Logo T-Shirt   02. Sleeveless Bib Shirt  

Building Block Triangle Bag Gucci Baseball Handbag Innerraum Bag Margiela Tote Bag Reflective Jil Sander Wrist Bag

'Lucky enough to have known the area before luxury apartments'
01. Elephant Crew Neck Knit Sweater   02. Tuxedo Jacket