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AW21 Honey Fucking Dijon Shop on LN-CC

AW21 Honey Fucking Dijon Shop on LN-CC

“With Honey Fucking Dijon, I wanted to create things that had cultural currency and a relationship to what I do as a DJ,” Honey Dijon told i-D back in 2019. What began as a grassroots merch campaign with its origins in a headlining performance at Paris’s annual We Love Green festival, quickly evolved into Honey Fucking Dijon, the collaboration with Comme des Garçons. “I wanted to bridge music, fashion and art, creating and collaborating with queer, brown and women designers... it was a way to bring my culture into fashion, which I feel is lacking.” Each and every collection has, and will always be, a celebration of her culture.

Now, if you’ve been fortunate enough to work up a sweat to one of Honey Dijon’s sets, you’ll know that she adopts a borderless, genre-blurring approach to DJing. Her sets slide effortlessly between disco, house, and techno, and she is as comfortable playing in the Berghain, as she is at Art Basel or a Rick Owens afterparty. As DJ, producer, electronic musician, and fashion icon, she is forever Honey fucking Dijon.


AW21 Honey Fucking Dijon Shop on LN-CC


Having first tasted house culture’s cocktail of music, style, drugs, sex and self-discovery as a teen in her native Chicago, Dijon moved to New York in the 90s in search of a community and a home. She soon found both. It is here where the latest HFD ends, with a collection that celebrates the Downtown New York of the late 70s, 80s and early 90s. Building on the success of previous drops, the fourth collection presents her classic printed hoodies and premium T-shirts – showcasing slogans of queer culture vernacular and legendary disco song lyrics – as well as leatherwear and practical accessories including a tongue-in-cheek take on the clubbing drink bracelets all heavily inspired by Dijon’s career as a working DJ. Alongside the slogans, lyrics and club names, the collection includes prints from famous photographer Bill Bernstein whose documentation of club culture continues to inspire artists, musicians, and global dance music culture today. While Dijon’s continued use of slogans celebrates music, art, and fashion and manifests how all these different creative communities influence each other, Bernstein’s prints take us back to moments that deserve to be remembered. Moments of inclusion, hedonism, creativity, community and safe spaces.


AW21 Honey Fucking Dijon Shop on LN-CC

AW21 Honey Fucking Dijon Shop on LN-CC

From Studio 54 to GG Barnum’s, Le Cirque to Paradise Garage, Electric Circus, Hurrah and more, Bill Bernstein’s exuberant black-and-white photographs from that time feature scenes inside some of the city’s most beloved clubs. Rather than pointing and shooting at celebrities, he focussed his lens on the ordinary people that reinvented, rediscovered or revealed themselves on the dance floor. Dijon is drawn to fashion, art and music that reflects social change. These were moments in which marginalised people were creating their own music and culture and Dijon wants to celebrate them and inspire you.


AW21 Honey Fucking Dijon Shop on LN-CC

The collection includes HFD's first collaboration, a partnership with Acne Studios that sees the Stockholm-based fashion house’s New Myrtle leather jacket and Pistol boots repositioned in exciting new and joyful colourways. “I just loved these pieces, they’re iconic,” Dijon told WWD earlier this year. “There are so many nonbinary people who couldn’t find them in their size, so I called Acne Studios. I wanted to create this for the new generation who don’t really look at items as male or female,” she continued. “I was just so honored that they said ‘yes.’” Who would ever say no to Honey Fucking Dijon?


Credits Photographer Ethan James Green,@ethanjamesgreen
Stylist Dara Allen, @dara._
Hair Lucas Wilson, @lucas.a.wilson
Make-up Kuma, @kuma1206
Production Second Name, @second__name
Talent Honey Dijon, @honeydijon
Cakes Da Killa, @cakesdakilla
Connie Fleming, @therealconniegirl
Dominique, @domisilverintl



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