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From the moment he took the helm at Bottega Veneta in 2018, Daniel Lee has reflected and refracted the image of the Vincenza-born luxury house to create the luxury brand of now. As he invited us down the rabbit hole of its archives, classic techniques were reinterpreted, contexts shifted, and proportions pushed as his “new Bottega” quickly became award-winning, imagination-igniting, bank account draining. Through Daniel’s distorting, ever-revolving kaleidoscopic lens a familiar luxury instantly becomes otherworldly, yet wearable – Daniel Lee’s Bottega Veneta creates clothes to live in. This soft-power mantra is loudest within its Wardrobe series.
Launched last year for Pre-Spring, the Wardrobe 01 collection marked a new beginning of go-to staples punctuated with high impact seasonal pieces. Focused on providing the pieces that will forever hang in our wardrobes, the curation of versatile elevated everyday wear encouraged us all to live our best lives. While the global pandemic pressed pause on our 2020 realities, the launch of Wardrobe 02 provides a timely reminder of how to dress and live today, tomorrow, and beyond. After spending much of lockdown in his Milan-based studio mulling over the role fashion can play in a post-Covid world, the Bradford-born creative director continued his playful subversions of modern luxury iconography, manipulations of house signatures and design pillars of colour, contrasts and layering. For Daniel, fashion is about freedom, self-expression, and letting go. Today, its power is more important than ever.
From elevated casualwear that combines nylon and leather to clean-lined tailoring that fuses classic sartorialism with comfortable fabrications, Wardrobe 02 delights in the dualities between comfort and exaggeration, subtlety with excess. From the triangle to pops of colour, the knot to intrecciato and the chain, the codes of the house are no more apparent than in the leather accessories. Alongside evolutions of favourites including Beak, Padded Cassette Arco Tote and Pouch.. is the Mount. With its classic yet innovative shape, as characterised by Bottega Veneta’s design codes, this envelope bag combines functionality with style and has the power to dress up any outfit. Channelling this transformative power, LN-CC invited multimedia creative and frequent LN-CC collaborator Eamonn Freel to reimagine the bag of now as a stay -at-home chameleon set to break free. As pandemic restrictions begin to lift, we can all relate.
Digital animation Eamonn Freel, @zeel_freel