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Introducing: Vyrao
Introducing: Vyrao

Introducing: Vyrao

For Vyrao, energy is everything and is in everything. After spending many years working in the fashion industry as a buyer and creative director, founder Yasmin Sewell focussed her passion for wellness and energetic medicine into Vyrao. 'Built on vibes' and concocted in collaboration with energist Louise Mita and perfumer Lyn Harris, each of Vyrao’s five scents use ingredients specifically chosen to weave feelings with the highest vibration.

As it awakens the senses with positivity, Vyrao reminds us that we all feel good energy with everything from the people around us and the scents we smell, to the colours we see and even the metaverse we’re beginning to explore. After introducing the world to Ræ – a genderless being that embodies the wellness brand – Vyrao exclusively share a fresh green growth I am Verdant-focussed campaign with LN-CC to celebrate the move into spring.


Introducing: Vyrao

Introducing: Vyrao

Credits
Visuals courtesy of Vyrao
Creative direction Jaime Perlman, @jaimeperlman. Olena Slyesarenko @olenaslyesarenko
Digital Artist Ujin Lin, @ujin.lin


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