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“I usually wait for the stadium to clear out after the game,” Guillermo Andrade, co-founder and creative force behind 424 Inc and its older sibling concept space FOURTWOFOUR on Fairfax, explained in an Instagram post that announced his latest collaboration with adidas and Arsenal. After a home win last season, the Guatemala City-born, LA-based Arsenal fan stood in the stands and took in the architectural line of the Emirates and decided to use them in his work. These daydream doodles evolved into a limited-edition capsule of training wear that the Arsenal squad wore before-and-after this weekend’s win against local rivals, Tottenham Hotspur. As Arsenal boss Mikel Arteta – wearing the soft French terry collaborative hoodie with woven club badge – ran on to the pitch to celebrate a much-needed 3 points with the players, the adidas x AFC x 424 capsule became an instant classic to all Gooners, forever tied to a great victory.
As official formalwear partner, 424 has created suits for the first-team players, senior club staff, and for the first time, Arsenal Women for the last two seasons but this collection sees the collaboration step away from formality, fusing LA streetwear with adidas performance. “Football was my childhood passion, and still something extremely close to my heart,” Guillermo explained in a press statement. “Having the chance to create first a formalwear collection, and now this travel and leisure range with my beloved Arsenal is an absolute dream.”
“We continue to see the sporting and fashion worlds collide, and this range is the embodiment of that trend,” he added. “At 424, we make clothes for people to wear on the street – literally streetwear, and collaborating with adidas, to bring streetwear and football together is really exciting.” Seeing the designs worn on a smiling Arsenal squad makes it even more exciting.First London turned black and red, now the world.
Continuing to blur the lines between fashion and sport, the apparel, footwear and accessories each include bold red AFC, 424 and adidas co-branding with the red keyline, which highlight the architecture of the Emirates Stadium. The training jersey in tonal black and carbon grey, poncho with oversized 424 branding and unexpected take on the Ultraboost 21s are just a few of the standout pieces. Gooners, before you rewatch the highlights from Sunday, treat yourself to this capsule before it sells out.