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When Destiny's Child sang “I don't think you're ready for this jelly” in their 2002 classic Bootylicious, they may as well have been referring to the Y/Project x Melissa collaboration. From the moment the trio of transparent princess-worthy shoes were unveiled in the Paris-based off-kilter brand’s 64-looks of wearable chaos that blurred the ordinary and the absurd back in January, imaginations were instantly ignited as we’ve been daydreaming about our own Cinderella moment of sliding our feet inside the embellished jelly. We were ready then but we had to wait. After over four months, the shoes will launch on LN-CC on Monday 31st May.
From the moment Glenn Martens replaced the late Yohan Serfaty at Y/Project, the Bruges-born, former Gaultier Junior designer turned a label in mourning into one of Paris’ most dynamic forces. Throughout the last seven years and beyond, Glenn and his growing team have walked the tightrope of taste and pushed possibilities. Their Y/Project has continually transformed the familiar into the unexpected with ingeniously off-kilter constructions that challenge our preconceptions of how garments should look and how they should be worn. Following his unveiling as Diesel’s new creative director, all eyes were on Glenn Martens for autumn/winter 21 and he used the collection as a celebration of Y/Project’s metamorphosis as he turned the volume of his Y/Project upto 11. Indeed, the show notes described it as “the brand’s evolution to an established house in the Parisian fashion landscape.” Established, certainly. Dull, never and these court shoes, a collaboration with the not-your-average vegan shoe brand Melissa were the finishing celebratory note. The Brazilian makers of “the original jellies since 1979” have been making weird and wonderful plastic fantastic creations have collaborates with everyone from Vivienne Westwood to the Campana brothers, Judy Blame and beyond.
“The disruptive quality of Y/Project‘s brand and design is Melissa‘s greatest motivator in this new collaboration, given our history and devotion to innovating and setting trends since our first-ever collaboration with Jean Paul Gaultier in 1982,” the footwear brand explained. “Every step of the creation of the product, including its Rococo inspiration, showcases Melissa‘s three pillars of art, fashion and design… Finally, Y/Project‘s commitment to sustainability highlights the synergy between the two brands.” As fairytales are realised, Y/Project and Melissa is a collaboration that sees dreams come true.