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Founded by husband-and-wife team Hideaki Yoshihara and Yukiko Ode, HYKE reimagines the past for tomorrow. While its name is just an arrangement of letters from their names, the cult Japanese brand stands for an understated and refined aesthetic. Driven by their shared formal interest for vintage and historical uniforms – the duo previously ran a vintage store in Daikanyama and co-designed vintage-inspired womenswear with the much-loved label Green – they continually translate their inspirations into designs suited for current lifestyles. Since its inception in 2013, HYKE amassed a large following in its native Japan and used considered collaborations to further spread its soft power sartorial movement. Following fruitful collaborations with the likes of Mackintosh, adidas Originals, and The North Face, a creative coming together with Moncler is pure Genius.
Yoshihara and Ode’s clean, utilitarian style and proclivity for the technicality of performance clothing are an ideal match for the spirit of Moncler. In devising their Moncler Genius collection, they were particularly inspired by Moncler’s archival pieces, including the 1960 Lionel Terray down coat, as well as vintage uniform clothing from France, where Moncler was originally born. These historic inspirations have been developed through innovation and artistry with Moncler’s advanced technical fabrics and sewing techniques. The resulting collection infuses HYKE’s signature sleek and pared-down silhouettes with Moncler’s down blanket. Lines are pure and streamlined: puffers, hooded parkas, collarless coats with scarves that can be attached as collar pads, parkas with detachable linings come in a focused palette of navy and taupe worked in monochromatic compositions. The extreme simplicity is a signature, just like HYKE's utilitarian details such as side slits and long puller tapes. There is perfect continuity between the men’s and women’s collection, in a mirroring of shapes and colors that feels decidedly metropolitan. Teddy fleeces, layered pants, pleated skirts and dresses, and then ribbed cardigans and tabard dresses further assess the pragmatic, uniform-infused spirit of the collection, which carries in the beanies and padded boots, and in the idea that most garments are packable. Heritage and evolution have always been the HYKE bywords. The same philosophy has been transcribed into the 4 MONCLER HYKE collection, delivering a message that is effective, warm and concise.