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Late Nights 04
Late Nights 04

“I don’t believe in ‘digital’ as its own entity, in the same way I don’t believe in the outdated and old-school business structures of the fashion and luxury market,” Masha Batsii tells LN-CC. Deeper than digital daydreams, the artist distorts the line between physical and virtual, injecting her work directly into the fabric of everyday life in a practice that creates items that are as magical as they are applicable and sustainable. “Yes, 3D is cool but what if it actually made you feel something?”

As she stirs the senses by serving up her signature dessert of Baby Scream Cake to celebrate the launch of Kiko Kostadinov, the artist amplifies our feelings by stepping into LN-CC Play. In Masha Batsii’s world, you can have your cake and eat it. Press play and dig in.