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Ambition to Create Novel Expressions. Since its inception in 1996, Acne Studios is ever evolving to fulfil this polysemic aspiration. Forever taking a multidisciplinary approach to fashion, the Stockholm-based house mirrors founder and creative director Jonny Johansson’s interests in photography, art, architecture and contemporary culture. Over the last 24 years, Acne Studios has shapeshifted from a creative collective that produced 100 pairs of raw denim jeans with red stitching into a respected eclectic creator of ready-to-wear, magazines, furniture, books and exhibitions. In what Johansson himself describes as “maximalist minimalism”, its collections are defined by his signature juxtaposition of considered design and details with an emphasis on an eclectic use of materials and custom-developed fabrications. This duality is reflected in the origin story of its deadpan mascot, Face.
"We were doing a fitting for a show and we didn’t have a bag – you always have to have a bag when you do a show,” Jonny explained a few seasons back. “So I took a piece of paper and I drew this Swedish guy. Instead of a smiley, I drew a square face from a straight line and two dots for eyes. And that’s how it came to be, just an ordinary Swedish citizen. Not too happy, not too sad, but somewhere in between.” Quite literally the face of Lagom, the scandinavian art of balanced living, it’s a symbol of the ordinary, everyday citizen. As we leave the unprecedented year that was 2020 behind us, you’d be forgiven for craving a dose of normality. But after twelve months of a global pandemic that has enforced all manner of “new” everyday realities, from life behind masks to life lived exclusively online. Whatever normal is, was or will be, it’ll take some time for us all to either rediscover it or shape it where we want it to be. With this in mind, we invited Lusha Alic to create multiple novel expressions with the latest drop of the face collection. As the Slovenia-born, London-based photographer and director’s lens frequently focuses on otherworldly forms and she spotlights otherness, Alic's dark, distorted and sensual portrayal of freedom and self-expression will shake-up your senses for 2021. Shape your own new normal with LN-CC now.
Photography/retouch: Lusha Alic,@lushaalic
Models: Amon @amonlain Dominic @dominicmyatt Tantatswa @tnatswa