Founded in 2012 by Natalia Alaverdian, A.W.A.K.E, an acronym for ‘All Wonderful Adventures Kindle Enthusiasm,’ is a contemporary and conceptual label that creates innovative and feminine collections that centre on innovative silhouettes, rich materials and unique detailing. Having started her career as a stylist before moving on to be Harper’s Bazaar’s Fashion Director and later switching to the photography and art direction departments, her collections embody a distinct, directional and idiosyncratic quality underlined by her multi-disciplinary past. Influenced by Japanese art and culture, each collection focuses on an animal or character from history or and film. A.W.A.K.E redefines classic tailoring with inventive cuts and bold colour schemes.
True to the A.W.A.K.E philosophy, the SS17 collection centres on a creature: the jellyfish. Rubberised textures hint at the squishy-textured body, frilled peplums and trims evocative of the flowing tendrils and sheer elements are suggestive of the transparent skin. Exaggerated silhouettes, curled and ruffled hemlines and voluminous shapes feature alongside oversized, creased stripe shirts, plaid tops and gingham dresses, all finished with raw-cut seams. Highlighting the female form through unexpected forms and luxe fabrics, the collection has a strong and wearable modern aesthetic.
SHIPPING & RETURN
We offer Standard and Express Shipping
All purchased items can be returned free of charge – including reduced items.
We are happy to refund any purchases* within 14 business days from receipt. All returns must be sent via registered mail in their original condition.
*Excludes underwear, fragrance and cosmetic items which are non-returnable.
All orders are shipped worldwide via our affiliate DHL.
As soon as we have shipped your order you will receive an email stating the tracking number. You can check the status of your order one to two hours after receiving the email via the link provided.
You can only specify a different delivery address from your billing address, if it is your place of work. Just fill in your office address details at the checkout when prompted. All orders placed before 12PM gmt will be dispatched the same working day.*
*Please allow 2-3 business days extra for orders placed during the busy sale period.
Standard - EUR 15 - 2/4 BD
Express - EUR 25 - 1/2 BD
European Countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.