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The 'Late Night-Conscious Campaign' is an initiative designed to support luxury brands to produce sustainably while shining light on the issues faced by the industry. The first issue we aim to highlight through the campaign is ‘WASTE’, in collaboration with London-based designer ‘Martine Rose’. With thanks to our partners on this project, 'The Bear Scouts' who have provided their expertise in sourcing and 'Scoop’ our production partner.
Clothing in the 20th century has become disposable. 3 years is the average lifetime of a garment and on average, within Europe and the US, a family can throw away up to 30kg of clothing each year. Only 15% is recycled or donated, the rest goes into landfill or is incinerated. An opportunity to reduce waste within the garment industry is to repurpose clothing.
The unisex capsule collection in collaboration with Martine Rose is constructed from deadstock and off-cuts of fabric from the brand's studio. The collection comprises eight pieces, featuring relaxed silhouettes, asymmetric details and thoughtfully combined contrasting elements.
To showcase the collaboration LN-CC has produced and commissioned a short film featuring a performance piece by spoken-word poet and activist Kai-Isaiah Jamal. Kai-Isaiah Jamal is a poet, writer, model and visibility activist. Their work centres documenting, narrating and exploring the intersections of race, gender, identity and marginalised communities. Jamal’s vision is to bring more black queer voices and narratives into accessible mainstream protective platforms and shake up the literature sphere.