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Who is Calvin? A Stoke-born, London-based stylist and consultant who has worked with Slowthai, Rejjie Snow, Aminé and MCQ. What did he do for MCQ? He styled the Sirui Ma-shot Albion campaign. And who is Barry? Calvin’s avatar twin, named by @fleanne. Barry jogs through nature and listen to wise elders. How does Calvin feel about Barry? “I hope people have a giggle watching Janine and me running about primeval nature causing a scene, because we’ve all got to have a laugh us.”
Who is Pablo? A Paris-based creative. While known for his T-shirt designs, he cannot be reduced to a single title or medium. What does he love? Screen printing, designing T-shirts, art direction, creating audiovisual objects, and finding design solutions to economic, social and environmental problems. What did he do for MCQ? He designed a limited-edition T-shirt for the Albion campaign. And who is Janine? Pablo’s digital double, named by one of our Instagram followers @fleanne. Janine explores hidden caves in search of rare gemstones and watches sunsets with Barry.
What is MCQ? Part of the house of Alexander McQueen, MCQ is a new label for a new age. How so? MCQ works with select creatives to collaborate on product and content. Each collection, known as icons, possesses a unique visual language, narrated by a collective voice. Its blockchain integrated garments offer proof of authenticity, unique creation opportunities and peer-to-peer trading. And Albion? This icon is designed with resilience in mind. Inspired by Britain's primeval rural landscape and nomadic garments, Albion reimagines the adaptability of survival wear for a digital generation. What do you mean? Throughout, outdoor performance, utility and tech functionality is combined with natural beauty.