OFF-WHITE’s Pre SS19 collection was titled Impressionism, this season Virgil Abloh’s trademark air quotes are intermixed with intriguing landscape prints, typical of the art movement. The striking details compliment the watercolour paintings and denim is interspersed with paint and tie-dye. A homage to the art style that re-creates the artist's viewpoint - How we see things. In parallel to Abloh’s ample use of quotation marks which highlight apparent bland words and phrases; caps are branded “CAP”. "IMPRESSIONISM" offers a more tongue-in-cheek way to reflect his personal perspective.