PROTOTYPES pour femme

Prototypes taps into potential that lies idle. Rather than producing new garments, the design collective opts for an approach focused on strategies of upcycling and repurposing. The labels ‘out with the new, in with the old’ philosophy extends across three strands. The core offering, Second Life Line, reimagines existing materials, transforming football scarves into one-of-a-kind jumpsuits and bottle carrying bags. For those with a will and a desire to do it themselves, the Prototypes offers Proto Packs to recreate the brands seasonal looks, and for minimal efforts, update an old jersey piece with iron-on transfer prints via the Proto Prints. Garments make use of deadstock fabrics, packaging is biodegradable and labels are made from recycled bottles.