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Discover the LN-CC edit of new brands available for SS21 – a mixture of emerging talent, collaborative projects and iconic labels reworked for a new generation. LN-CC presents fresh voices that have chosen to respond to sustainability, new technologies, sober sentiments, youth culture and much more. A blend of iconic brands and fresh talent coming soon to LN-CC.
Recognised as one of London’s most innovative talents, London-born menswear designer Craig Green established his namesake label in 2012 shortly after graduating from MA Fashion at Central Saint Martins. Sticking to his principles and challenging the status quo, Green’s ready-to-wear investigates concepts of uniform, heritage, utility and showmanship.
Rooted in architecture and industrial design, A-COLD-WALL* seeks to encourage a progressive cultural conversation around the possibilities of modern menswear and its function within societies. Founded in 2015 by Samuel Ross, A-Cold-Wall* offers a social conscious and multidisciplinary vision through modern, luxury design and material innovation.
Greek designer Dimitra Petsa’s namesake label Di Petsa explores female sexuality through her instantly recognisable designs, responding to the female form while deconstructing feelings of shame surrounding the female body. Having first undertaken a BA in performance art, the London-based creative graduated from Central Saint Martins’ esteemed MA fashion course in 2018. Di Petsa’s signature wet-look dresses have been worn by the likes of FKA Twigs, Kylie Jenner and Kali Uchis.
Introducing Jacquemus’ menswear line to LN-CC. Self-taught Simon Porte Jacquemus continues to bring his minimalist yet avant-garde approach to design. Imbued with the laid-back attitude of the South of France, Jacquemus creates muted hued elegant pieces that feature relaxed silhouettes, wearable shapes, and discreet finishes.
Central Saint Martins alumni Emma Chopova and Laura Lowena juxtapose dynamic elements, refashioning Bulgarian folklore with the contemporary and an unlikely dash of 80s rock climbing. Celebrating both British and Bulgarian craft, the creative pair approach their collections from a sustainable perspective, working with overstock and deadstock fabrics to articulate their non-conformist and avant-garde aesthetic.
With almost 200 years of rich history, Clarks continues to grow and innovate while never losing sight of its founders iconic, authentic and individual vision. Expect to see the cult classic Wallabee Moccasins and Desert Boots reimagined for effortless wear.
Royal College of Art graduates Kanghyuk Choi and Sanglak Shon launched their ambitious label KANGHYUK with the intention of bringing to life conceptually driven ready-to-wear. The visionary South Korean designers explore themes of safety and protection, working with unconventional materials including deployed airbags salvaged from vehicular wreckages to construct experimental pieces within their sportswear and utilitarian-inspired menswear collections.
Sixth-generation, family-owned German footwear brand Birkenstock encompasses a solid foundation of two and a half centuries, standing for excellent comfort, high functionality and extraordinary quality. Today, the label's distinct signature cork sandals have become modern icons.
Inspired by Alexander McQueen’s passion for new technologies, creative platform MCQ is the first of its kind, inviting select creatives to collaborate on product and content resulting in collections which possess a unique visual language narrated by a collective voice. The digital platform offers unique opportunities for collective creation and peer-to-peer trading using blockchain technology to unlock innovative features.