Persian born, Paris-based designer Safu Seghatoleslami aims to instil a sense of irony and earnest joy in her jewellery. Launched in 2016 and recognisable for its technicolour pieces, Safsafu uses vibrant gemstones and idiosyncratic graphics to shape an aesthetic that is bold, kitsch and a bit 80s. Each piece is handmade in Arezzo, a Tuscan town renowned for its goldsmith tradition.
