UGG, a global lifestyle brand, was founded in 1978 by Australian surfer Brian Smith on the shores of Southern California. The brand gained immediate popularity for its sheepskin boots, which were embraced by surfers for their comfort and warmth. UGG quickly became synonymous with a laid-back, West Coast lifestyle and, over the years, evolved into a premium brand recognised worldwide. Best known for its high-quality suede footwear, particularly its iconic Classic Boot, the brand has expanded its product offerings to include a variety of shoes, apparel, accessories, and home goods. Discover the latest instalment this season through the Tasman slip on, W Pumped slides and recent collaboration with Collina Strada.
