Born in the South of France, designer Simon Porte Jacquemus established his namesake brand in 2009 at the age of 19. Self-taught with a distinct perspective, the designer takes a minimalist yet avant-garde approach to his men collection that include bags, hats, and shoes to compliment the ready-to-wear. Imbued with the laid-back attitude of the South of France; Jaquemus serves muted hued elegant pieces that feature relaxed silhouettes, wearable shapes and minimalist finishes. An optimistic, child-like spirit is reflected throughout, resulting in trademark breezy blazers, casual bucket hats, and architectural sunglasses that call to mind the very sense of escapism to paradisiacal landscapes that define the brand and its star-studded runway shows.
