With a simultaneously utilitarian, relaxed and cosy mood, Jil Sander+ blends the luxury, comfort and design of Jil Sander with honest, authentic items. Rooted in the biographies of Creative Directors Lucie and Luke Meier who both grew up feeling at home in the outdoors, Jil Sander+ pursues functional design. Using nature as a main source of inspiration, the label crafts mostly unisex garments that are equally practical, sensitive and beautiful, capable of enduring adverse weather conditions, yet remaining comfortable. The ‘+’ added to the Jil Sander logo an indication of high-performance fabrics that are often organic or natural.
