

A DOMESTIC FRAME
THROUGH LIGHT, SPACE, AND TEXTURE, LACOSTE AW25 BECOMES A MEDITATION ON LIVED MOMENTS.
In a hushed London residence, LN-CC reimagines Lacoste AW25 through intimacy and tactility. Light filters through sheer curtains, softening the grain of wooden walls, pooling across surfaces, and tracing the folds of fabric. The setting feels domestic yet intentional, an environment that amplifies the textures, lines, and silhouettes of the collection.




Photographer Yana Van Nuffel captures garments in states of stillness and quiet motion. Knitwear settles with ease, outerwear carries weight with precision, and layered compositions shift with the light to reveal details that might otherwise remain unseen. Models inhabit the rooms with restrained authority, their gestures measured, their presence animating every surface and angle.


Set designer Hannah Knowles shapes the interior with subtlety and nuance, allowing the house itself to speak. Wooden panels, gauzy curtains, and natural light fold into the collection, while an orange sand interrupts the domestic order with elemental contrast. This dialogue between structure and landscape situates Lacoste AW25 within a space both lived-in and surreal, grounding the garments while heightening their presence.


The editorial unfolds digitally, yet the narrative extends into LN-CC’s Callisto Room, where the collection can be experienced directly. Here, textures meet the hand, silhouettes assert themselves in space, and details emerge in the same intimate cadence as the images. Visual tactility becomes physical encounter.


Through LN-CC’s lens, Lacoste AW25 becomes a meditation on presence. Light and shadow hold as much weight as cut and proportion. Each pause, each gesture, each surface draws the viewer deeper, transforming the act of looking into an act of inhabiting.


The collection moves beyond the seasonal. It becomes a quiet study of form and space, where the domestic interior becomes a stage and garments unfold not as objects but as lived experience, moment by moment, frame by frame.
EXPERIENCE THE COLLECTION ONLINE AND AT THE LONDON STORE.