CONCRETE ECHOES

Salomon introduces the Distressed Leather Pack, a release that repositions the brand’s technical expertise within the landscape of contemporary urban style. Long regarded for its precision engineering and mountain-born innovation, Salomon here turns its focus towards the city, adapting performance design to the realities of metropolitan life.

The project unfolds in London, a setting chosen for its layered architecture and shifting atmosphere. Across concrete structures, underpasses and transitional spaces, the sneakers are placed within environments that mirror their own construction: durable, textured and designed for continuous use. Movement through the city becomes the natural stage for the Distressed Leather Pack, a collection that thrives on pace, resilience and presence.

Male figures carry the narrative, dressed in a curated selection from LN-CC. The styling brings together utilitarian outerwear and layered silhouettes, each look designed to highlight the sneakers’ adaptability. The shoes function not as accessories but as anchors, grounding each outfit while asserting their role as tools of modern living.

The visual language shifts between sweeping perspectives and sharply cropped details, situating the wearer against the scale of London’s brutalist forms before drawing close to reveal proportion, texture and the interaction of material with surface. This rhythm mirrors the character of the Distressed Leather Pack itself, oscillating between function and refinement, anonymity and individuality.

The Distressed Leather Pack embodies Salomon’s ability to cross boundaries between sport, performance and culture. It reflects a shift in contemporary dress towards pieces that serve both purpose and expression, where technical integrity is not compromised by design language but elevated through it. Within the city, the sneakers speak to those who value resilience as much as aesthetic precision, individuals moving through spaces that demand both.

With this release, Salomon extends its vocabulary into the urban present, guided by the same ethos that defines its work in the mountains. The Distressed Leather Pack is shaped for endurance, for transition, and for a culture that prizes intention. It represents a dialogue between technical design and contemporary style, brought into focus here in London.