GUESS becomes GUESS USA in the re-envisioned and re-established all-American ready-to-wear brand. The offshoot platform created for collaboration with artists and industry leaders was founded in 2022, led by designer Nicolai Marciano, to reimagine the American Way and provocative archives for a new generation. The brand’s expansive archive has built the foundation for current collections that highlight the inherent femininity and signature vision in the form of embellished t-shirts, flared denim, string thongs and patchworked bags. Fabrics and finishes add to the new-but-vintage feel in sun-bleached colours, cracked leather and stone-washed jeans.
