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REFINED DNA, REDEFINED
TAKING STEPS INTO THE FUTURE, SOAP AND EFFY STYLE THE NOIR, NIKE’S LATEST TRANSFORMATIVE TAKE ON CLASSIC FOOTWEAR
In the city, every day is a marathon. It’s where style considers performance in the same breath it considers expression. The Noir, part of Nike’s First Sight collection, is the exemplification of this.


With the Noir, the city’s concrete streets become the track, as each step is infused with the stance of a sprinter. Athletic intensity encapsulated by a poised wedge, the arch is a moment frozen in time, one of consideration and speed.


Cutting through light with its sculptural form, they easily catch the gaze of the viewer. Their effective simplicity is by design, being the convergence of classic styling with the innovative attitude of sportswear.


Not defined by one approach to styling, the Noir’s intersectional nature is explored by Soap’s wearing of them throughout her day. By day, she utilises the dynamism of the model to lean into its sportswear heritage, but by night, she highlights the style’s ability to complement an image of maturity. The fluency between these worlds is where the Noir excels.


Refined through their suede exterior, tropes of the loafer shapeshift into a track spike silhouette. Here, tradition is challenged, as feminity is extrapolated into something unexpected, being an alternate way of capturing beauty.


As Effy’s compliments the Noir by pairing them with a look from the Nike KNWLS collection, a sense of effortlessness comes through. Here, a curated vision into the future of feminine styling can be seen. The curvature exudes softness, and with their effortlessly sleek design, they elevate this view of a grounded world with an invitation to innovation. Even when taken on a stroll in the streets– paired with a Miu Miu skirt and Marie Lueder hooded top, a classic feminine silhouette is revitalised.


Classic Nike DNA is present, but with a revitalised lens. Created in pursuit of pushing boundaries, the Noir will carry you through the metropolis, leaving behind any notion of being withheld by the past, taking with you redefined steps into the future.
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