Free Shipping On All Orders Until 23/06/2024, 11:59pm GMT + 2
SS24 In Focus: Bottega Veneta
IN FOCUS

DREAMING OF GREAT ESCAPES  

BOTTEGA VENETA SPRING/SUMMER 2024 TAKES US ON A JOURNEY SPANNING BOTH DISTANCE AND TIME.  

“An Odyssey: a journey that is both free and hopeful. A connection to who you once were, who you would like to be and where you want to go. The odyssey is both external and internal, physical and through the imagination. It is a journey of transformation and escape.” - Bottega Veneta Creative Director, Matthieu Blazy, speaks to the personal pleasure of dressing up, of being whoever and whatever you would like to be, and of travelling in the imagination as much as in the tangible world. 

SS24 In Focus: Bottega Veneta
SS24 In Focus: Bottega Veneta

The undoubtedly wearable collection sees daring attitudes migrate into everyday wardrobes, without the need for overt branding or the use of a singular colour. With a focus on the art of dressing, each piece celebrates the freedom of expression without limitations. From tailored classics to intricate knits, the lineup evolves into fluid suiting and dramatic dresses, introducing a refreshing novelty. 

SS24 In Focus: Bottega Veneta
In Focus: SS24 Bottega Veneta

Versatility comes from Blazy’s many inspirations this season, weaving together global archetypes to evoke a sense of transformation. From the city commuter dreaming on a train to the castaway’s existence on a shore, the collection seamlessly transitions from structured shoulders and tailored suiting to rustic, natural designs – symbolising a shift from manmade constructs to a connection with the natural world. Traditional notions of 'national dress' are transcended into a universal 'international dress', blending cultural influences and evoking a nomadic spirit as if the wearer is dressed in flags of imaginary places. 

SS24 In Focus: Bottega Veneta
SS24 In Focus: Bottega Veneta

The LN-CC in-house creative team finds inspiration in the elegant simplicity of Bottega Veneta’s silhouettes and the transformative power of colour. Pastel blues and greens interplay with natural textures like wood, dark carpets and burgundy vinyl flooring to create a juxtaposition of softness and depth. Captured by photographer, Theresa Marx, vintage elements are reimagined to signal a fresh start and a renewed sense of purpose. It’s time to embrace the simple wonder of dressing without boundaries for the new season with Bottega Veneta Spring/Summer 2024. 

SS24 In Focus: Bottega Veneta
SS24 In Focus: Bottega Veneta
SS24 In Focus: Bottega Veneta
SS24 In Focus: Bottega Veneta
SS24 In Focus: Bottega Veneta
SS24 In Focus: Bottega Veneta
Credits: 
Photography: Theresa Marx, @theresamarx
Photography Assistant: Tom Porter, @tomrporter
Hair and Make Up: Iga Wasylczuk, @igavaseline
Talent: Minsoo at IMG Models, @rl_lms and Emily at Milk Model Management, @emilykasten
Styling Assistant: Kate French, @katefrench__  
Words: Chloe Marlow, @chloesmarlow

READ MORE