On

Fully engineered in Switzerland and born to stimulate a "flow state", On is driven by a mindset where action and awareness blur together. Designed by athletes for athletes, duathlon medallist Olivier Bernhard came together with engineers Caspar Coppetti and David Allemann to create high-performance running shoes equipped for powerful takeoffs and soft landings. Their focus on constant experimentation has resulted in technologies like CloudTec® directional cushioning system and Missiongrip™ for enhanced traction in trail activities, propelling On sneakers and sportswear to become a referent for athletes and running lovers.