Selling serenity, The Row conceives the ultimate wardrobe to transcend trends. The Olsen sisters co-founded the label in 2006 in response to a perceived lack of luxury essentials. In the spirit of London’s fastidious Savile Row, from which it takes its name, the brand proffers a masterclass in restraint, embracing the art of making clothes to consistently deliver a minimalist uniform for every day. Classic t-shirts, relaxed pants and capacious coats are all immaculately tailored as The Row’s unrelenting pursuit of perfection demands simple and fluid shapes, cut from cashmere, wool, silk and camel hair. Measured and architectural, each collection is an effortless celebration of an indulgent capsule wardrobe that is un-branded, yet instantly recognisable.