Founded by fashion veterans Adam and Linda Friberg, AVAVAV inhabits a dysmorphic plane of sustainability balanced between fantasy and reality. The Florentine label draws from the imagination of creative director and Parsons graduate Beate Karlsson, who references manga art, humanoid designs and a childhood sense of play to conjure innovative silhouettes that use print, pattern and construction to skew the human form. Using only deadstock and surplus fabric overproduced by local suppliers to the luxury industry, AVAVAV forges a vulgar and evocative aesthetic that redefines the limits of sustainable design.
