THE SOFT GAZE

LN-CC introduces the Vivienne Westwood Pre-SS26 collection with a campaign that reimagines the dialogue between clothing, identity and the gaze. Shot by London-based Singaporean photographer and director Nicole Ngai, the imagery invites viewers into a world where vulnerability becomes a form of eloquence and rebellion is expressed with subtle, arresting clarity. Ngai’s practice, rooted in the study of intimacy, kinship and the emotional reciprocity between photographer and subject, offers a fresh perspective on Vivienne Westwood’s enduring codes.

The campaign unfolds across interior and urban settings that feel both lived-in and unguarded. This atmosphere situates the Pre-SS26 collection within real moments rather than staged tableaux, allowing garments to become traces of gesture, movement and self-expression. Sculpted shirting, ruched tartan skirts, heart-shaped accessories and signature orb jewellery are captured with an attention to detail that highlights their tactile presence. Ngai treats the body as a site where identity and sensuality are continuously negotiated.

The models appear in states of quiet contemplation and understated defiance. Their instinctive poses allow Vivienne Westwood’s silhouettes to function as instruments of personal authorship. Knitwear clings and releases, jewellery gleams with symbolic resonance and accessories read as intimate artefacts. Each frame conveys a sense of suspended time, as if the viewer has been permitted a brief entry into an unfiltered moment.

For LN-CC, this campaign reflects a commitment to presenting fashion not simply as product but as cultural expression. Ngai’s imagery resists voyeuristic distance and instead fosters a mutual exchange between subject and viewer. Her sensitivity elevates the SS26 collection into a study of refined contradictions: playful yet introspective, delicate yet assertive, rooted in individuality yet connected to a broader creative lineage.

In this collaboration, fashion becomes an encounter shaped by emotion, intellect and presence. The Vivienne Westwood Pre-SS26 collection at LN-CC embodies thoughtful rebellion articulated through tenderness and clarity. Through Ngai’s lens, Vivienne Westwood’s language emerges as something deeply resonant, inviting viewers to consider how they inhabit their clothes, their bodies and the intimate spaces between.