Specialists in distilling youth culture, London-based Rokh mixes masculine elements with raw and avant-garde elements of women’s wardrobes. Before establishing his own label, founder Rok Hwang spent time in Seoul, London and Paris before graduating from Central Saint Martins and honing his eye for flawless tailoring at Celine, Chloe and Louis Vuitton. Rokh’s aesthetic draws on Hwang’s study of contemporary attitudes and practiced understanding of the modern wardrobe to produce collections that are prime for individualist office-wear and flexible eveningwear. Expec classic separates with unexpected quirks expressed through asymmetric cuts, peekaboo openings and oversized silhouettes.
