EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW1 - COL 1 [HERO DESK] - IMG
EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW1 - COL 2 [HERO MOB] IMG
LAUNCHES: NIKE FIRST SIGHT – MIRAGE SS26

BOUNDLESS ELEGANCE 

NIKE’S FIRST SIGHT COLLECTION EXPANDS WITH MIRAGE, A REFINED FUTURISTIC TAKE ON AN OFF-THE-PITCH CLEAT, LAUNCHING WITH LN-CC 

An alternative to the norm of beauty emerges with the latest offering from Nike’s First Sight collection – the Mirage. Drawing its inspiration from footwear built for the pitch, the model looks to explore the complexities of femininity through the lens of athleticism. Here, shot by Karl Felix and styled by Yaz XL, it finds itself within the situ of a derelict house.  

EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 1 - IMG
EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 2 - IMG
[FULL 1] EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 3.1 - IMG
EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 3 - IMG
EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 4 - IMG

The result of experimentation, traditional femininity in design is eschewed in favour of something that brings touches of athletic endurance into frame. Uniting design elements of an American Football boot with an upper that takes notes from a classic dress shoe, this off-pitch cleat is for those without boundaries in fashion. Ready for wear in the city, comfort comes from innovation through its 3D-sculpted TPU foam-filled spikes, complete with an overlay homage to the abrasive build-up in a match, imbuing the style with a narrative tied to Nike’s own DNA. 

EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 5 - IMG
EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 6 - IMG
EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 7 - IMG
EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 8 - IMG
[FULL 2] EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 9.1 - IMG
EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 9 - IMG
EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 10 - IMG

Amongst selects from LN-CC, including pieces by Jean Paul Gaultier, Max Mara, and Jacquemus, the design considerations behind the Mirage are evident, for it sits within the world of performance and a sense of refined futurism with ease. In the context of decrepit surroundings, its own elegance persists, a demonstration of its proposition to be undefined by any notion of boundary. Embrace the Mirage and become the urban athlete.  

EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 11 - IMG
EDITORIALS - SS26 - LAUNCHES: NIKE - FIRST SIGHT MIRAGE - FEATURE - GRID - ROW2 - COL IMG 12 - IMG

Available in-store and online now. 

Credits:

Photographer: Karl Felix, @karlfelix__ at @concretereplimited;

Styling and Set Creative Direction: Yaz Exall, @yaz_____xl;

1st Camera Assistant: Phoebe Somerfield, @phoebesomerfield;

2nd Camera Assistant: Tom Beck,@thomas.beck_;

Digi Op: James Glimas-Proctor, @run_dgtl;

Styling Assistant: Gracie Brackstone, @graciebrackstone;

Styling Assistant: Hannah Grant, @hannahgrantttt ;

MUA: Bea Sloss, @bea.sloss;

Hair Stylist: Motoharu Iwaizumi, @mthr0905;

Casting: Tré Koch, @trekoch;

Model: Lexie Tapper, @lexietapper at @milkmodelmanagement

READ MORE