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ADIDAS ORIGINALS BY WALES BONNER
LAUNCHES

ADIDAS ORIGINALS BY WALES BONNER: A LEGACY REIMAGINED 

STEP INTO A NEW LANDSCAPE OF ADIDAS ORIGINALS AND WALES BONNER 

Reimagined through a new lens, Wales Bonner and adidas embrace a multiplicity of outlooks, inspiring a fresh perspective and a new visual for the latest instalment of their ongoing adidas Originals by Wales Bonner collaboration. Evocative, complex and inward-looking, the latest chapter for autumn / winter 23 marks a departure from previous seasons, exchanging creative sources of inspiration from the 70s to the 90s. 

AW23 LAUNCHES - ADIDAS ORIGINALS BY WALES BONNER
AW23 ADIDAS ORIGINALS BY WALES BONNER

Redefined through a selection of elevated and refined archival looks, adidas’ sporting legacy looks to a new era. Still grounded in the adidas Originals by Wales Bonner lexicon, the new campaign captures an eclectic blend of models and street cast figures against minimal backdrops – highlighting the simplicity of the silhouettes and the distinctive personalities of the characters themselves.  

FW23 - LAUNCHES - ADIDAS ORIGINALS BY WALES BONNER

A continued exploration of athletic codes, football shorts adorned with the iconic Three Stripes contrast are styled against elegant knitted sets in rich hues, proposing a distinct notion of luxury. Key pieces are rendered in a lightweight technical nylon fabrication, including a tracksuit with reflective piping and a nylon top accented with a vivid contrast-knit collar.  

ADIDAS ORIGINALS BY WALES BONNER FW23
ADIDAS ORIGINALS BY WALES BONNER - FW23

Similarly, the adidas Originals Samba silhouette continues to evolve, incorporating luxurious faux pony-hair upper and gum sole – one in leopard print, the other in a light tan iteration – while another set features suede overlays and signature contrast stitching. 

ADIDAS ORIGINALS BY WALES BONNER - LAUNCHES FW23
 ADIDAS ORIGINALS BY WALES BONNER - FW23 LAUNCHES

Marking a departure from previous seasons, with a focus on simplicity and personality, adidas Originals by Wales Bonner presents an all-encompassing beauty that’s both refreshing and classical for autumn / winter 23. 

Credits: 
Words: Chloé Marlow @chloesmarlow

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