Mario Prada founded his eponymous fashion house in 1913, delivering finely-crafted luggage, accessories and leather goods to the Italian aristocracy and European elite. In the 110 years that followed the luxury Italian house become renowned for its innovative approach to classic designs. Led by Miuccia Prada since 1978, the house has redefined Italian glamour, bringing its signature artistic minimalism to bags, coats and other traditional menswear staples as well as modern essentials including gilets, puffer jackets, bucket hats, bowling shirts, slides and baseball caps. Season upon season, men’s Prada clothing challenges the notion of the modern wardrobe with a considered and imaginative approach to preserving its own legacy.
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