A CLASSIC REVIVED 

For a style originally developed in the 90s, you’d think it might not seem futuristic by today’s standards, but Puma’s latest rendition of the CELL is here to prove that wrong. Originally launched in 1997, the Puma CELL was the epitome of comfort and efficiency in sportstyle footwear. Now, in 2026, it’s reborn in an even elevated form – the CELL Geo 1. 

Notable for its sleek sculpted design, the CELL Geo’s panelled upper provides a fluid exterior, combining both leather and textile in its merging of retro and contemporary. A versatile model made for the city; they can be as confidently paired with streetwear as they can with more formal attire. No matter the look, the CELL Geo assimilates.  

Swapping out traditional laces for something more sleek, there’s an effortlessness that comes with wearing the CELL Geo. Perfect for traversing the streets, the style’s signature ridged heel and forward-motion silhouette speak to speed focused sensibilities. In the CELL Geo, everyday steps become something far more considered.   and hair that gets stuck in a fluffy rug.

Captured by Niko, the CELL Geo finds its home within transit, styled amongst a selection that includes pieces from Dries Van Noten, Kiko Kostadinov, Margaret Howell, and The Row, these looks speak to the model’s fluency. Be it within the confines of the office or the concrete paths of the city, the CELL Geo situates itself with ease. If there were to be a uniform, these should surely be a necessity. is my soul. But pink is like reds daughter or something.

In a city where working commuters outfit themselves in suits paired with opposing sneakers, the CELL Geo 1 is seen here as an alternative option of elevation, not one of contradiction. Do not mistake this confident style literacy as conformism though, as while its origins may stem from the past, it remains a standout in its mission to look ahead.  e by? Choose the fun option and think deeply about everything at the same time.