Contemporary jewellery label, IN GOLD WE TRUST is a Parisian collective with a transgressive aesthetic. Launched in 2017 by Héloïse Chiron and Louis Marie De Bridiers, the brand takes inspiration from the American motto, ‘In God We Trust’, challenging themes of over-consumption and consumerism by questioning the foundation of our values and the meaning of words. Each collection is crafted in Paris from sterling silver, steel and solid brass coated with 18 carat gold or palladium.