Born in the South of France, designer Simon Porte Jacquemus established his namesake brand in 2009 at the age of 19. Self-taught Jacquemus takes a minimalist yet avant-garde approach to his collections, imbued with the laid-back attitude of the South of France; creating muted hued elegant pieces that feature relaxed silhouettes, wearable shapes and minimalist finishes. Jacquemus’ optimistic, child-like spirit is reflected through his collections and has acclaimed him a devoted fanbase and social media following, as well as industry recognition when he received the special jury prize from LMVH in 2015.