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SS24 Launches: Puma Mostro
LAUNCHES: PUMA MOSTRO

FOR MONSTERS AND HUMANS ALIKE 

PUMA UNLEASHES TWO VIBRANT NEW COLOURWAYS OF ONE OF ITS MOST DISTINCTIVE ARCHIVE SILHOUETTES, THE MOSTRO. 

Debuting more than two decades ago in 1999, PUMA’s Mostro sneaker takes its name from the Italian word for monster. This iconic and convention-defying sneaker is a hybrid creation that stands out while fitting in—captivating enthusiasts with its distinctive and sculptural design—drawing inspiration from two diverse realms, the sleek but tough sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. The Mostro encapsulates the spirit of the era with its avant-garde approach, making it a symbol of the turn-of-the-millennium zeitgeist. 

SS24 Launches: Puma Mostro
SS24 Launches: Puma Mostro

Walking the line between sport and style, the low-top silhouette boasts defining features such as its signature spiked sole and versatile strap closure. Promising maximum flexibility and comfort, the Mostro is constructed with a mesh upper, overlaying PUMA Formstrip and finished with the brand’s signature alternative Velcro closure system, lycra liner and non-slip dimpled sole. Introduced in a Light Grey and Yellow colour combination earlier this year, for the second drop, the experimental sneaker arrives in two neon variations; Pink Delight and Ignite Blue. 

SS24 Launches: Puma Mostro
SS24 Launches: Puma Mostro

Drawing inspiration from the transformative influence of sportswear and the growing impact of sport-style sneakers, LN-CC embodies the strength, movement, and resilience of the Mostro sneaker. Collaborating with acclaimed photographer Isabelle Wenzel, each image captures various stages of motion, balancing, restricting and elongating the human form. In a unique twist, alongside male and female models, Isabelle herself steps in front of the lens using a self-timer. The trained acrobat assumes gravity-defying positions, maintaining them until the camera clicks. 

SS24 Launches: Puma Mostro
SS24 Launches: Puma Mostro

The Mostro epitomised its era—a period at the cusp of the millennium when anticipation for the future was ubiquitous—possessing a futuristic allure that was unmistakably ahead of its time. Groundbreaking in 1999 and still a masterpiece today, the Mostro effortlessly blurs the line between sport and style. 

Discover the second drop of the PUMA Mostro at our newly redesigned, one-of-a-kind store on Shacklewell Lane in Dalston, East London. 

Credits: 
Photography: Isabelle Wenzel @isabelle.w.e.n.z.e.l
Dancers: Isabelle Wenzel @isabelle.w.e.n.z.e.l, Kuo Li-Heng @lihengkuowuu__, Rebecca de Toro Garland-Garcia @rebeccadetoro 
Assistant: Andrea Lombardi @anidridecarbonic
Words: Chloé Marlow @chloesmarlow

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