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Champion


American classic Champion first found success when founders William and Abraham Feinbloom began selling their innovative sportswear direct to US colleges, giving birth to collegiate apparel. After more than a century of design, the introduction of Reverse Weave and anti-shrink technology, Champion is an icon of sport-fashion apparel. Since a 2006 relaunch to mark the 60th anniversary of the brand’s first patent of the Reverse Weave, Champion has become a stalwart of athleisure wear by staying true to its crisp, classic aesthetic while pursuing more whimsical designs through eclectic collaborations that include Super Mario Bros, Craig Green, Rick Owens, and more.


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