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Avavav

Founded by fashion veterans Adam and Linda Friberg, AVAVAV inhabits a dysmorphic plane of sustainability balanced between fantasy and reality. The Florentine label draws from the imagination of creative director and Parsons graduate Beate Karlsson, who references manga art, humanoid designs and a childhood sense of play to conjure innovative silhouettes that use print, pattern and construction to skew the human form. Using only deadstock and surplus fabric overproduced by local suppliers to the luxury industry, AVAVAV forges a vulgar and evocative aesthetic that redefines the limits of sustainable design.

Shop Women's Latest Arrivals


2.0 Cutout Top

£380
Just Landed
Conscious

Mom Jeans

£260
Just Landed
Conscious

Mock Neck Top

£330
Just Landed
Conscious
FR - 36 FR - 37 FR - 38 FR - 39 FR - 40 FR - 41

Finger Feet Boots

£760
Just Landed
Conscious

Everyday Top

£260
Just Landed
Conscious

Apartment Leggings

£310
Just Landed
Conscious

Holy Tank Top

£195
Just Landed
Conscious

Holy Leggings

£395
Just Landed
Conscious

Big Tote Bag

£240
Just Landed
Conscious

Favorite Puffer Jacket

£830
Just Landed
Conscious

Big Jeans

£310
Just Landed
Conscious

Logo Print Sweatshirt

£260
Just Landed
Conscious

Graphic Print T-Shirt

£155
Just Landed
Conscious

Cut Out Dress

£450
Just Landed
Conscious

Puff Top

£365
Just Landed
Conscious